1. Title of the video – Use Keywords
Video title is the name of your video by which one can know that what is inside your video,
having title which perfectly match to your video content will be very friendly to viewer and
also to the youtube algorithm for seo, give the suitable title to your video here is the ways
by which you can get seo optimizes title for video-
A)- Take advantage of search engine auto complete feature, if your video is about something
which you think people will search on google like tech tutorials , then use auto complete
feature of google
like that>
Here you can notice that I have typed few keywords and google is suggesting me to check
all these results, this is because these are most searched queries regarding your keywords,
you can put
the suggested query by google as your video title this will give you good ranking on
google search.
B)- If your video content is about something which you think people can search it on
youtube like music video or live tutorials then take advantage of youtube auto complete
feature .
Put your video title according to your keyword by taking advantage of youtube search auto
complete.
2. Description of video.
Write description about your video content, first 2-3 lines matters a lot to rank your video
high in search engine, give a short description in 2-3 line which cover the theme of your video
and what is going to be inside the video. you can also use search engine auto complete keyword
phrases as your description. If the searched keyword is matching in first 2 line of your video
description then video will get higher ranking.
In above image you can see that my search keyword is matching to the video description which is
in the first two lines, using
long tail keyword as your video description will amazingly rank your
video .So write your video description wisely so that it can match the search keyword.
3. Naming your video file before upload.
You have created and edited your video and it is ready to upload on youtbe, but you rendered your
video file as mov001.avi or random_name.mp4, make sure you rename your video as your_
keyword.mp4, naming your video file as your focused keyword actually tells the search engine
that what can be inside your video, Search engines cannot look inside video content this is the file
name which tells search algorithm that what your video is about to.
Having video file name as your video title helps search engine to easily index video and it gets
higher ranking. So put your targeted keyword into video file name.
4. Use closed caption (CC) feature in your video on youtube.
Use closed caption feature of youtube, this will shows your text over the video which helps
viewer to understand your video narration and can be translated into different languages, upload
transcript of video, actually transcript contain the text of what was said into video, youtube’s new
algorithm automatically convert your voice into transcript which makes easier to activate it or
you can also write closed caption if your video doesn’t contain voice.
Using closed caption gives video a new way to get index into search engine since it has keyword
written in there, also write your transcript into video description doing this makes your video
keyword rich which is very friendly to the search engines. You can also take advantage of service
like
captions for Youtube, to create captions for your uploaded Youtube videos.
5. Tagging & Keyword research for YouTube video.
Tags are another important way to get ranking in youtube search, here are few tips to put tags in
your video-
- List specific tags first :- Write your main keyword first, doing this will put weight in
- algorithms.
- List general tags :- Write general and matching keyword (Example- If your main
- keyword is “Shoutmeloud” then general tags can be “Blogging tips” , “Harsh
- Agrawal” ,” WordPress help”, like something ).
You can use
Tubebuddy tool which help you find right tags to be used with your video. It also
shows your ranking for particular keyword. This tool is used by many pro YouTubers & highly
recommended for your Youtube channel as well.
- Also include misspelling of your tags :- Like if you have keyword “Real SEO” then
- also put “Reeal SEO” How you know peoples are searching for you, go to youtbe
- analytics and check for Traffic resources.
- Include singular and plural of you tags, like if your keyword is ” Tattoo Art” then
- also put ” Tattoo Arts”, and separate your keyword into different tags like ” Tattoo”
- & “Art”.
- Include Phrase into tags such as your long tail keywords.
Keyword Research for Youtube Videos.
Getting keyword idea is one of the important part of SEO, you cannot think all possible
keywords to include in your video, here I’m using
Google Display Planner tool to get keyword
ideas, basically google has two such tool Keyword Planner and Display Planner, I recommend
you to use Display Planner in order to get relevant keywords.
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